User Scenarios

"Anonymous" User

Someone we don't know much at all about.

Hero Panel w/ either user-controlled slider or modular grid

Category Navigation (mobile only)

Popular Products (tiles)

Stories

Seasonal Collection Panel or Tiles

"Known Affinity" User

Someone we know affinities of based on past behavior, entry point, or 3rd party data.

Sample Content Hierarchies

Hero Panel - same as above, but maybe with single/fewer choice(s) based on affinity

Category Navigation - arranged by affinity (mobile only)

"Utility Panels" (e.g., Find A Store/Your Store, Email Signup, Chat, etc)

Recommended Products based on affinity (tiles)

Stories (targeting product/category affinity)

"Utility Panels" (e.g., Find A Store/Your Store, Email Signup, Chat, etc)

Seasonal Collection Panel or Tiles

(maybe affinity based)

"Down Funnel" User

Someone we know is in consideration of a partiucar product.

Hero Panel - same as above, but focus in on the product we know they're considering, maybe change CTA to "BUY"

Category Navigation - arranged by affinity (mobile only)

Recommended Products based on affinity (tiles)

Stories (targeting product/category affinity)

"Utility Panels"

(e.g., Find A Store, Email Signup, Chat, etc)

Seasonal Collection Panel or Tiles

(maybe affinity based)

Try X product/category In Store

Chat about X product/category

"Post Purchase" User

Someone we know has recently purchased a product.

Hero Panel - but maybe with single/fewer choice(s) based on product purchase (i.e. additional family product)

Category Navigation - arranged by affinity (mobile only)

Stories (related to product purchase) - could even swap with the top position

"Utility Panels"

(e.g., Find A Store, Email Signup, Chat, etc)

Seasonal Collection Panel or Tiles

(maybe affinity based)

Accessories

Support